We identify the possibilities and challenges of global information flows on social media

  • Reports

    For clients who need a thorough mapping of public opinion or a phenomenon on social media for internal use or wider publication.

  • Custom SoMe Monitoring

    For clients who want to follow how a specific issue on social media develops over time, social media monitoring is the preferred choice.

  • Strategy and Campaigns

    We develop data-based social media strategies and campaigns to effectively reach customers, voters, and other stakeholders.

  • Training and capacity building

    We help communication teams create better content and more precise use of ads.

“Ensuring trust in our digital conversations is more important than ever. Common Consultancy's work in identifying and understanding online influence campaigns is a vital step towards safeguarding democratic elections”

— Eskil Sivertsen, Special Adviser, Cyber-Social Influence Operations, Norwegian Defence Research Est.

What our clients say

  • “We work to create safer online communities across the Nordic region. The data-analysis, insights and advice from Common Consultancy has been fundamental to our ability to deliver digital prevention initiatives”.

    - Jeppe Albers, Founder and CEO, Nordic Safe Cities

  • “Through our partnership with Common Consultancy, we have developed a model for how authorities and civil society can bring offline efforts to combat extremism into the online world.”

    - Jonas Trolle, Executive Director, The Swedish Center for Preventing Violent Extremism (CVE)

  • “We are fighting misinformation about cancer on social media. Common Consultancy enables us to reach people, who are otherwise skeptical towards authorities.”

    - Ida Strand, Head of Communication, The Danish Cancer Society

  • “Discussing how to invest your life savings with likeminded strangers on social media is a growing phenomenon - but how big is this trend and why are people doing it? Common Consultancy did a thorough mapping of the social media conversations for us and made it both clear and understable how big this trend really is. We found them both professional and truly innovative”.

    - Per Geckler Møller, Director, Insurance & Pension ,Denmark

  • “Discussions about freedom of speech and censorship on social media are often based on assumptions and we wanted to change that. Common Consultancy’s work gave us very clear answers to a very difficult question.”

    - Jacob Mchangama, CEO, Justitia / The Future of Free Speech

  • “The city of Malmö has effectively enhanced the understanding and prevention of hate and extremism on social media with the help of Common Consultancy.”

    - Malin Martelius, Safety and Security Coordinator, Malmo City, Sweden.

  • “Common Consultancy deliver what they promise – their understanding of social media is unparalleled.”

    - Ida Strand, Head of Communication, The Danish Cancer Society

Our methods in practice

Case: Fighting hate and extremism with algorithms and civil society

Until now, it has been difficult for cities to find and fight online hate and extremism. Therefore, we have developed an effective way for cities to find and combat extremism, hate, and racism on the most relevant social media platforms. We have developed an algorithm that tracks hate across social media platforms and maps the extent and scope of the problems: Where the hate is, what creates it, and who the victims are. Read the report about our work with the City of Malmö.

Case: Mapping unwanted foreign influence in Norway

This study attempts to map whether the 2021 general election in Norway was exposed to unwanted influence from foreign actors. By "unwanted influence" we mean the spread of (dis)information and/or manipulation on Norwegian websites and on social media sites with the presumed intention of influencing the election result, participation in the election or confidence in the election. Election day was 13 September, and the survey's main focus is the period 1 August to 16 September 2021.

Case: Emerging online communities on insurance and pension

More and more Danes are getting their information via social media. We share knowledge, news, and recommend new trends and products to each other. This also applies to the insurance and pension sector. Never before have so many users, influencers, and new platforms advised Danes on how to manage their assets. The analysis focuses on the relationship between established insurance and pension companies and the new types of players.